Pocari Sweat says “Ready, Get Sweat, Go!”

Pocari Sweat is calling all running enthusiasts to participate in the 2nd Pocari Sweat Run dubbed as “Ready, Get Sweat, Go!” set on April 24, 2010 at the Fort Bonifacio Global City in Taguig. Around 2,000 runners are expected to join the event, which will include 5K, 10K, and 16K.

Registration is now open. Interested runners may register at the following sites: Pocari Sweat Head Office in Chino Roces Ave. corner Dela Rosa St. Makati City; MLB Road Race Specialist in Metropolitan Avenue, Lapaz, Makati City; R.O.X. office in Bonifacio High Street, Taguig, and; Mizuno outlets in Bonifacio High Street, Trinoma Mall, Eastwood Mall, and Festival Mall. Registration fee is at P300.00.

The leading Ion supply drink shares the Filipino community’s passion for healthy lifestyle and has been an active supporter of running events since it launched in 2007. This year, starting with its first Pocari Sweat Run last March, the brand commits to become more active and will initiate a series of runs in different parts of Metro Manila.

“Pocari Sweat has been supporting various fun runs in the past, from community fun runs to full marathon. Through these events, we’re putting ourselves at the forefront in supporting Filipinos’ love for the sport and living a healthy lifestyle,” says Alda Carrera, product manager of Pocari Sweat.

Pocari Sweat is the ideal beverage to replenish lost body fluids, regardless of one’s lifestyle. This health drink from Japan replenishes water and electrolytes in the body that are lost in perspiration. It is the most suitable drink for people going through dehydration because of everyday physical activities at work, in sports, and at home, especially during summer.

“Runners will get to enjoy the benefits of Pocari Sweat. We will be installing Pocari Sweat stations in different areas so they can be rehydrated before, during, and especially after their run,” shares Carrera.

The 2nd Pocari Sweat Run is organized by MLB Road Race Specialist and supported by Mizuno and R.O.X. For details, please visit the following websites: www.pocarisweat.com.ph, www.roadracespecialist.com, and www.takbo.ph or contact Zay Mataro - 8449266 local 147, Felsie – 8961954/09084340208 or Iris – 8902372/09296600217. Pocari Sweat is brought to the Philippines by Otsuka (Philippines) Pharmaceutical, Incorporated.

Otsuka Pharmaceuticals Reaches Out to Typhoon Ondoy Calamity Victims

Otsuka Pharmaceuticals (Philippines), Inc., the pharmaceutical company responsible for bringing Pocari Sweat health drink to the Philippines, responded to the needs of fellow Filipinos who were affected by the devastating Typhoon Ondoy.

The company partnered with two organizations to help farm out the assistance from Pocari Sweat.

1,200 pieces of Pocari Sweat 330mL cans were donated through ABS-CBN's Sagip Kapamilya Foundation.  Below are some photos taken during the donation activity.  The bayanihan spirit is shown as the ABS-CBN volunteers form a human chain to transport the donation to the warehouse as well as some employees help with the packing of goods for the typhoon victims.

Otsuka also donated 1,200 cans of Pocari Sweat and 1,000 bottles of IV fluids to the Department of Social Welfare and Development to be distributed to the victims of Typhoon Ondoy.

This photo shows the management team of Otsuka headed by its president and general manager Leopoldo T. Dimerin (center) handing the donation to DSWD regional director Thelesea Biolena.

Pocari Sweat is a health drink that replenishes water and electrolytes in the body.  Pocari Sweat will be helpful to the victims as it is most suitable for people going through dehydration.  Aside from water, Pocari Sweat also contains electrolyte minerals such as Magnesium, Sodium, Potassium, and most notably, Calcium, which the leading isotonic beverage does not have.  Drinking water alone is not enough because these electrolytes should be replenished to prevent spontaneous dehydration.

Otsuka Promotes Environmental Protection through ‘Adopt a Hectare’

Holding true to its commitment of making a positive difference in the lives of Filipinos, Otsuka (Philippines) Pharmaceuticals, Inc. (OPPI) recently initiated an environmental project in collaboration with ABS-CBN’s Bantay Kalikasan, called “Adopt a Hectare”.  The fund donated by OPPI will be used to finance the expenses to maintain one hectare in three years, which includes securing the perimeter from squatters, and to finance the caretaker of the area who takes care of the trees planted.

Employees were also one with the companies' vision as they trooped to the site to show support for the project.  They participated during the ceremonial tree planting activity to symbolize the launch of the commitment. 

‘Adopt a Hectare’ is another milestone added to the numerous CSR projects undertaken by Otsuka.  “We have done projects like helping street children, bloodletting, and sponsoring the education of underprivileged kids.  Now, we feel that this is the better time to do something for the environment, and this is the perfect venue for us,” shared Pol Dimerin, president of OPPI. 

The La Mesa Watershed is the last forest of its size in the metropolis.  The concentric expansion of human population in Metro Manila affected the forest.  The inadequacy of watershed protection led to the former natural forest’s cover to dwindle. 

Bantay Kalikasan of the ABS-CBN Foundation, Inc. started a reforestation program in the 2,700-hectare La Mesa Watershed in 1999.  By rehabilitating and managing the La Mesa watershed as a nature park, the following values would be enhanced: a) watershed protection, b) education, c) recreation-aesthetics, d) wildlife, e) research, to name a few. 

“This partnership with Bantay Kalikasan does not only help address the environment concerns we are currently facing.  This is more than planting new trees at the site.  The sustainability of the project is a factor that needs to be highlighted,” Mr. Dimerin explained.

He added, “Otsuka’s promise is to improve the quality of life of its community.  We are already seeing the effects when we take advantage of the environment and through the ‘Adopt a Hectare,’ we hope to educate the public and generate awareness on what should be done so that future generation can still enjoy Mother Earth’s beauty and gifts to men.” 

OPPI is one of Japan’s most reputable pharmaceutical companies that have an established operation in the Philippines for more than a decade now.  Through the years, they have provided Filipinos quality pharmaceutical products that address health concerns such as stroke, hepatic encephalopathy, and nutritional supplement for liver failure.  The continuous growth of Otsuka in the country is the catalyst to the expansion of their business in the local market. 

Pocari Sweat was there

The past few months have been busy for Pocari Sweat. Here are some of the photos of what we've been up to....

Pocari Sweat joined the students of AMA University when they held their University Sportsfest at the Meralco Gym last July 1, 2009.

Pocari Sweat also joined the running enthusiasts of the Philippine National Police (PNP) during its PNP Fun Run last July 12, 2009. The event was held at the Quirino Grandstand.

The health supplement drink that replaces the lost electrolytes in the body was present at the Philippine Nursing Association's Annual Convention held last August 7, 2009 at the Hyatt Hotel.

We'd like to share as well that Pocari Sweat supported the running afficionados at the recent University of the Philippines' University Family Day. The event featured a fun and soccer games. It was held at the UP Sunken Garden.

Watch out for more doses of Pocari Sweat's recent happenings.